SD Bullion vs JM Bullion: Who Wins in 2024?

Written By Colin Kuehn  |  Precious Metals IRA 

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As the demand for precious metals as an investment strategy continues to grow, several companies have emerged to meet the needs of investors.

Two such companies are SD Bullion and JM Bullion, leading players in the precious metals industry. 

This article delves into a comprehensive comparison of these two bullion dealers, providing an in-depth examination of their products, services, and pricing strategies to help you make an informed decision about where to invest.

a pile of free silver

What is SD Bullion?

the SD Bullion logo

Founded in 2012, SD Bullion is a premier precious metals dealer that has earned its reputation for providing high-quality products at competitive prices. The company was established by two doctors, Tyler Wall and Dr. Joseph Salerno, who were concerned about the state of the economic landscape and the devaluation of traditional currency. They saw an opportunity to provide a reliable way for people to preserve and grow their wealth through investing in precious metals, hence the inception of SD Bullion.

SD Bullion prides itself on offering an extensive range of products, which includes gold, silver, platinum, and palladium coins, rounds, and bars. Their inventory sources from leading mints worldwide, ensuring customers have access to diverse and quality precious metal options.

What sets SD Bullion apart is their commitment to offering "the lowest prices, period". This value proposition has driven them to consistently compete to offer lower prices compared to other precious metals dealers. They ensure their customers are getting the best value for their money, and this has played a key role in their rapid growth and popularity in the industry.

In addition to their competitive pricing, SD Bullion is also known for providing excellent customer service. Their team of knowledgeable representatives are always available to assist customers throughout their buying process, ensuring a seamless and enjoyable shopping experience.

Beyond selling precious metals, SD Bullion offers a Precious Metals IRA program. Through their partnership with New Direction IRA, they facilitate the process of adding physical precious metals to a self-directed Individual Retirement Account (IRA). This allows their customers to diversify their retirement savings and hedge against economic instability.

SD Bullion also provides secure storage options for precious metal investments. Through their partnership with TDS Vaults, they offer fully insured and segregated storage facilities located in various parts of the world, ensuring the safety and security of your investment.

SD Bullion is not just a precious metals dealer, but a comprehensive precious metals investment platform. They cater to all types of investors, from beginners to seasoned investors, by providing a wide range of products, competitive pricing, reliable storage options, and an option to incorporate precious metals into retirement savings. The company’s core philosophy is centered around helping their customers preserve wealth and providing an affordable and secure way to invest in precious metals.

What is JM Bullion?

a silver coin from JM bullion

JM Bullion (are they legit?), established in 2011, is a prominent online retailer of precious metals, dedicated to providing an exceptional customer experience through its vast selection of high-quality products, transparent pricing, and excellent customer service. Headquartered in Dallas, Texas, JM Bullion has since grown to become one of the leading destinations for investors looking to purchase precious metals online.

The product selection offered by JM Bullion is expansive, ranging from gold, silver, platinum, and palladium in a variety of forms including coins, rounds, and bars. Their catalog features items from mints across the globe, offering precious metal products of different weights, purities, and designs to suit a diverse set of investor preferences. Their inventory also includes a unique selection of specialty products and collectibles, appealing to both investors and numismatists.

One defining aspect of JM Bullion is their commitment to transparency and simplicity. Their prices are clearly displayed and updated in real-time according to market rates. This live-pricing model ensures that customers are always aware of the most accurate and current pricing information.

In addition to providing an extensive product range, JM Bullion also offers services that complement the purchasing process. They have a Precious Metals IRA program that allows investors to diversify their retirement portfolios by adding physical precious metals to a self-directed Individual Retirement Account (IRA). This service, provided in collaboration with New Direction IRA, provides a robust investment solution for those seeking to protect their retirement savings from economic volatility.

Further enhancing their customer service, JM Bullion also offers secure storage solutions through their partnership with TDS Vaults. These vaults are fully insured and segregated, providing customers peace of mind that their investments are safe and protected.

Another defining feature of JM Bullion is their user-friendly online platform. The website is easy to navigate, making it convenient for customers to browse, compare, and purchase products. This coupled with their dedicated customer service team ensures a seamless shopping experience from start to finish.

IJM Bullion offers a comprehensive and customer-focused platform for precious metal investments. Their wide product variety, transparent pricing, exceptional customer service, and additional services such as Precious Metals IRA and secure storage options make them an appealing choice for both new and experienced investors. The company is driven by the mission to provide every customer, irrespective of their investment size, access to precious metals at the best possible price.

Comparing Products and Services

SD Bullion Products and Services

a woman holds a handful of gold coins

SD Bullion offers a comprehensive range of products spanning across the four main types of precious metals - gold, silver, platinum, and palladium. These are available in various forms including coins, bars, and rounds. Additionally, they offer a selection of specialty products such as hand-poured bars and collectible coins, allowing investors a chance to own unique pieces that may carry numismatic value.

In terms of services, SD Bullion stands out with its Precious Metals IRA program. Through their partnership with New Direction IRA, they facilitate the process of adding physical precious metals to self-directed IRAs. This gives investors the opportunity to diversify their retirement savings, offering a safeguard against economic uncertainties.

Storage services are another crucial aspect of SD Bullion's offerings. Partnering with TDS Vaults, they offer secure, insured, and segregated storage facilities to customers worldwide. This ensures that investors have a safe place to store their investments, without the worry of managing the logistics of storage and security themselves.

SD Bullion also boasts a customer-centric approach with dedicated customer service representatives readily available to assist with inquiries and purchases, enhancing the buying experience.

JM Bullion Products and Services

a stack of gold coins

JM Bullion mirrors the diverse product range offered by SD Bullion, providing customers with a vast selection of gold, silver, platinum, and palladium products. The offerings include coins, bars, and rounds from various renowned mints across the globe. They also have a variety of specialty products and collectibles, catering to both investors and numismatics.

The services provided by JM Bullion align closely with those offered by SD Bullion. JM Bullion also offers a Precious Metals IRA program, through a partnership with New Direction IRA. This allows investors to add physical precious metals to their retirement portfolios, providing a robust and diversified investment strategy.

When it comes to storage services, JM Bullion, like SD Bullion, partners with TDS Vaults. They offer fully insured, segregated storage in highly secure vaults located globally. This ensures that customers can invest with confidence, knowing their assets are secure and well-protected.

Finally, JM Bullion also offers top-tier customer service. Their team is readily available to answer queries, guide customers, and ensure a smooth buying experience. Additionally, they offer a highly user-friendly website, providing a seamless online shopping experience.

In conclusion, while both SD Bullion and JM Bullion offer similar product ranges and services, there are subtle differences in their offerings. While SD Bullion focuses heavily on competitive pricing, JM Bullion places a strong emphasis on product variety and a user-friendly online experience. Both, however, provide robust Precious Metals IRA programs and secure storage solutions, making them reliable options for precious metal investments.

Comparing JM Bullion and SD Bullion Pricing

Both SD Bullion and JM Bullion are committed to offering competitive pricing. However, it's crucial to note that the prices of precious metals fluctuate in real-time based on market conditions. Therefore, there may be minor differences in pricing between the two companies at any given time.


SD Bullion tends to have slightly lower prices on certain products due to their commitment to being the "lowest cost" retailer. On the other hand, JM Bullion often has a wider range of products available, potentially offering more options at various price points. Both companies offer quantity discounts, with lower premiums for larger orders.

Tips for Deciding if SD Bullion is Right for You

When considering whether SD Bullion is the right choice for your precious metal investment needs, it's important to evaluate several factors. Here are some key points to consider:

  • Price Consideration: SD Bullion prides itself on offering competitive prices and aims to provide the lowest cost products in the industry. If your main focus is getting the most metal for your money, SD Bullion's commitment to low prices could be a significant advantage.
  • Straightforward Purchasing Process: SD Bullion offers a simple and efficient purchasing process. If you prefer a straightforward, no-frills shopping experience, this could be a crucial factor in your decision.
  • Precious Metals IRA: If you're considering diversifying your retirement savings by investing in a Precious Metals IRA, SD Bullion’s established partnership with New Direction IRA ensures a smooth and secure process.
  • Storage Services: For investors who prefer not to hold their precious metals personally, SD Bullion provides secure storage solutions through TDS Vaults. This offers peace of mind that your investments are safe and well-protected.
  • Customer Service: SD Bullion has a strong reputation for customer service. If you value having knowledgeable and responsive support throughout your purchasing process, this could be a decisive factor.
  • Product Variety: While SD Bullion may not have as extensive a product range as some competitors, they do offer a solid variety of options across all major precious metal types and forms. If your investment strategy includes specific products offered by SD Bullion, this could make them the right choice for you.

In the end, your choice should align with your investment goals, budget, and personal preferences. It's essential to conduct thorough research and possibly consult with a financial advisor before making any investment decisions.

Tips for Deciding if JM Bullion is Right for You

When deciding whether JM Bullion is the best fit for your precious metal investment needs, consider the following factors:

  • Wide Product Selection: JM Bullion boasts an expansive inventory of precious metals. If you value a broad range of options or are interested in unique or collectible items, JM Bullion's product variety could be appealing.
  • User-friendly Online Experience: JM Bullion's platform is designed to be user-friendly, making it simple to navigate and find products. If you prefer an easy-to-use online shopping experience, JM Bullion is likely a good fit.
  • Precious Metals IRA: JM Bullion also offers a robust Precious Metals IRA program through their partnership with New Direction IRA. If you're looking to diversify your retirement savings with precious metals, this could be a compelling reason to choose JM Bullion.
  • Storage Solutions: Like SD Bullion, JM Bullion offers secure storage options through TDS Vaults. If safe, professional storage of your investment is important to you, this service is worth considering.
  • Transparent Pricing: JM Bullion is known for its transparency in pricing, with real-time updates reflecting market conditions. If you value this level of transparency and up-to-date information, this could be a point in JM Bullion's favor.
  • Customer Service: JM Bullion is recognized for its excellent customer service, with a dedicated team ready to assist with any queries or concerns. If you appreciate attentive and responsive customer service, this could sway your decision towards JM Bullion.

Remember, choosing a precious metals dealer is an important decision that should be based on your personal investment goals and preferences. It's recommended to do thorough research and potentially consult with a financial advisor before making your decision.

a pile of free silver

Final Thoughts

When comparing SD Bullion and JM Bullion, it's clear that both offer compelling advantages for precious metals investors. The right choice for you ultimately depends on your individual needs and investment goals.

SD Bullion may appeal to the cost-conscious investor seeking competitive prices and a simple, efficient purchase process. On the other hand, JM Bullion might be ideal for those seeking a wide variety of products and an easy-to-navigate online experience.

In either case, both companies offer solid customer service, comprehensive Precious Metals IRA programs, and secure storage solutions. This ensures that whether you choose SD Bullion or JM Bullion, you can invest with confidence, knowing that your precious metals are in good hands.

Last Updated: December 31, 2023