JM Bullion vs APMEX: Best Option for 2024?

Written By Colin Kuehn  |  Precious Metals IRA 

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In an era of volatile markets and inflation uncertainties, investing in precious metals such as gold and silver is becoming increasingly popular.

These tangible assets have held their value throughout history, making them a trusted hedge against financial instability. In this realm, JM Bullion and APMEX are two of the industry's leading online retailers. 

This article will provide a thorough comparison between the two, helping you understand their offerings, pricing, shipping and storage options, and determining which suits your investment needs best.

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a silver coin from JM bullion

JM Bullion is a leading online retailer of precious metals, including gold, silver, platinum, and palladium products. Founded in 2011 and headquartered in Dallas, Texas, the company is committed to providing a comprehensive range of high-quality products to customers across the United States.

The company's name, JM, stands for "Johnson Matthey," a British company renowned for its work in sustainable technologies and known for refining precious metals. Although JM Bullion is not affiliated with Johnson Matthey, they maintain a commitment to offering quality products and services in the spirit of the globally recognized brand.

JM Bullion operates primarily through an e-commerce platform, which allows customers to peruse and purchase from a diverse array of bullion products, including coins, bars, and rounds. Their catalog includes products from mints all around the world, including the United States Mint, Royal Canadian Mint, Perth Mint, and many others. The offerings range from the most sought-after bullion products to unique, hard-to-find items, catering to the needs of both investors and collectors.

In addition to their product range, JM Bullion provides customers with up-to-date market data, educational resources, and dedicated customer service. They consistently update their precious metal prices according to changes in spot prices, ensuring transparency and fairness in their transactions. The company also prides itself on its robust educational resources, which include detailed product descriptions, an informative blog, and a knowledge center packed with guides and information for both seasoned investors and newcomers to the world of precious metals.

The company's commitment to exceptional customer service is evident in its approach to conducting business. From an intuitive, easy-to-use website to knowledgeable and responsive customer service representatives, JM Bullion strives to ensure a smooth and secure shopping experience. They have also established a partnership with TDS Vaults, a professional storage company, to offer customers a safe and secure option for storing their precious metal investments.

Throughout its operation, JM Bullion has maintained an impressive track record and high rating among consumers. At the time of publication, the company holds an A+ rating with the Better Business Bureau, further demonstrating its dedication to customer satisfaction and ethical business practices.

In summary, JM Bullion is a reliable and trusted online precious metals retailer, offering an extensive range of products, competitive prices, and a wealth of resources, making it a popular choice for both investing and collecting precious metals.

What is APMEX?

apmex logo white

APMEX, standing for American Precious Metals Exchange, is a globally recognized online marketplace for buying and selling precious metals. Founded in 1999, the company is headquartered in Oklahoma City and has over two decades of experience in the industry, offering an extensive selection of products and services that cater to both individual and institutional investors.

APMEX's inventory spans across a broad spectrum of precious metals including gold, silver, platinum, and palladium, which are available in the form of bullion, coins, bars, and rounds. Their product catalogue doesn't just limit itself to these traditional forms of precious metals; it further extends to a wide array of collectibles such as rare and numismatic coins, ancient coins, and even foreign currency. This makes APMEX a go-to platform for not just investors, but also avid collectors and numismatists.


APMEX sources its products from leading mints and refineries around the world. This includes the United States Mint, the Royal Canadian Mint, the Perth Mint, and other esteemed institutions. By maintaining these strong relationships with international mints, APMEX ensures that its offerings are of the highest quality and authenticity.

What sets APMEX apart is its commitment to educating its customers. Their website hosts a comprehensive education center that provides a wealth of resources. This includes information on the basics of precious metal investing, up-to-date market news, price charts, and detailed product descriptions. APMEX is dedicated to empowering investors and collectors with knowledge so they can make informed decisions.

In addition to this, APMEX also offers a unique loyalty program, known as the APMEX Club. Members of this program are entitled to exclusive benefits such as discounted pricing, early access to new releases, and personalized services. This program offers added value, especially to frequent buyers or larger investors.

For customers interested in including precious metals in their retirement portfolios, APMEX offers an extensive range of IRA-eligible products. In partnership with Citadel Global Services, a fully insured private storage facility and subsidiary of APMEX, they also offer secure storage solutions for precious metals.

At the time of publication, APMEX holds an A+ rating with the Better Business Bureau, and it's highly rated among consumers for its product diversity, customer service, and educational resources.

In summary, APMEX is a globally trusted precious metals dealer that offers a vast inventory of products, a commitment to education, and a multitude of services designed to facilitate the purchasing, selling, and storage of precious metals, making it a comprehensive platform for both investors and collectors.

JM Bullion Products and Services

With an extensive catalog, JM Bullion offers a wide array of products to cater to various types of precious metal investors and collectors. Their products primarily include precious metals in the form of bullion, coins, rounds, and bars, spanning across gold, silver, platinum, and palladium. Here's a deeper look into their offerings:


Bullion refers to precious metals in bulk form, which is typically valued by weight. JM Bullion's bullion offerings comprise gold, silver, platinum, and palladium in various forms such as bars, coins, and rounds. These bullion products, particularly bars and rounds, are typically sought after by investors who want a straightforward way to accumulate precious metals.


JM Bullion's coin selection includes products from the world's leading mints, such as the United States Mint, Royal Canadian Mint, Perth Mint, Austrian Mint, and others. They offer popular gold and silver coins such as the American Eagle, Canadian Maple Leaf, Australian Kangaroo, and many more. In addition, their collection includes platinum and palladium coins for investors interested in these metals.

Rounds and Bars

JM Bullion offers rounds (coin-like pieces) and bars in various sizes and weights, ranging from 1 gram to 1 kilogram and more. Rounds and bars are usually more cost-effective than coins, making them a popular choice for investors seeking to maximize their precious metal holdings.

Numismatic and Collectible Items

For those interested in the collectible side of precious metals, JM Bullion offers numismatic coins and collectibles. These include certified and graded coins from grading agencies like the Numismatic Guaranty Corporation (NGC) and Professional Coin Grading Service (PCGS). They also provide unique collectibles like hand-poured bars and colorized coins, offering something for every collector's taste.

Precious Metals IRAs

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JM Bullion offers a selection of IRA-eligible products, allowing investors to add precious metals to their retirement accounts. Their website provides detailed information on setting up a Precious Metals IRA, a valuable resource for those considering this type of long-term investment.

Market Data and Educational Resources

Apart from their product offerings, JM Bullion also provides current market data, allowing investors to keep track of precious metal prices in real-time. They host an informative blog covering various topics related to precious metals, and a Knowledge Center, where beginners can learn about investing in precious metals.

Customer Service and Secure Storage

Providing exceptional customer service is a top priority for JM Bullion. They offer live chat and telephone support for customers needing assistance. For the secure storage of purchases, JM Bullion has partnered with TDS Vaults, a leading professional storage company. This provides investors with a safe and fully insured option for storing their precious metal assets.

In conclusion, JM Bullion caters to a diverse range of investment and collection needs with its wide variety of products, helpful resources, dedicated customer service, and secure storage options. Whether you are a first-time buyer, a seasoned investor, or a passionate collector, JM Bullion offers the products and services necessary to fulfill your precious metals investment goals.

APMEX Products and Services

APMEX, the American Precious Metals Exchange, is known for its comprehensive offerings that cater to both investors and collectors. Their vast product catalog, well-structured services, and commitment to customer education distinguish them in the precious metals industry.


APMEX's bullion offerings are robust, featuring gold, silver, platinum, and palladium in various forms, such as coins, bars, and rounds. These products are typically valued based on their weight and the current market price of the metal, making them a popular choice for investors.


APMEX offers a diverse selection of coins from renowned mints worldwide, including the United States Mint, Royal Canadian Mint, Perth Mint, and more. Their catalog includes popular bullion coins like the American Eagle, Canadian Maple Leaf, South African Krugerrand, among others, in gold, silver, platinum, and palladium.

Bars and Rounds

For those who prefer bars and rounds, APMEX provides an array of options in different sizes and weights, from a few grams to multiple kilograms. Bars and rounds often provide a more cost-effective way to accumulate precious metals compared to coins, appealing to many investors.

Numismatic and Collectible Coins

One area where APMEX truly shines is their collection of numismatic and collectible coins. These include domestic and international currency, ancient coins, and rare collectible coins. Numismatic coins are evaluated based on rarity, condition, and historical significance, rather than merely their metal content, making them particularly interesting for collectors.

Precious Metals IRAs

APMEX offers a broad selection of IRA-eligible products, allowing investors to diversify their retirement portfolios with precious metals. They provide detailed information about the process of setting up a Precious Metals IRA, which is a beneficial resource for those considering this type of investment.

Educational Resources

APMEX prioritizes investor education, evident in their comprehensive educational resources. They provide a broad range of information, from basics about investing in precious metals to more complex topics, ensuring investors have the knowledge to make informed decisions.


The APMEX Club is a loyalty program that offers members exclusive benefits. This includes discounts on certain products, early access to new product releases, and personalized services, providing added value for regular customers.

Secure Storage with Citadel

Recognizing the importance of secure storage, APMEX offers customers the option to store their precious metals with Citadel Global Services, a fully insured private storage facility. Citadel is a subsidiary of APMEX, ensuring seamless integration of purchase and storage services.

In conclusion, APMEX offers a wide variety of products and services that cater to both investors and collectors. Their vast inventory, combined with their educational resources, loyalty program, and secure storage options, make them a standout choice in the precious metals market. Whether you're an investor seeking to diversify your portfolio or a collector looking for rare pieces, APMEX has something to offer you.

Are There Pricing Differences Between JM Bullion and APMEX?

As with any commodity, the price of precious metals fluctuates based on the global market. Both JM Bullion and APMEX update their prices in real-time to reflect this. However, pricing can also be influenced by other factors such as product type, weight, and rarity.

In general, JM Bullion and APMEX offer competitive pricing, often aligning closely with each other. There may be minor variations based on the factors mentioned above, but these differences are typically marginal. It is advisable to compare prices between the two, as well as other dealers, before making a purchase to ensure you get the best possible deal.

Shipping and Storage Options Offered by Both Companies

JM Bullion offers free shipping on all orders over $199, fully insured and sent discretely for security purposes. For those wanting to store their purchases securely, JM Bullion has a partnership with TDS Vaults, a professional storage company.

On the other hand, APMEX offers free shipping for orders over $199, like JM Bullion, and their orders are also fully insured. For storage, APMEX provides the option of using the secure facilities at Citadel Global Services, a subsidiary of APMEX.

Tips for Deciding if JM Bullion is Best for You

Choosing the right precious metals dealer for your investment needs is a crucial decision. It should be based on factors such as the range of products, pricing, service quality, and additional services such as storage options. Here are a few tips to help you determine if JM Bullion is the best choice for you:

Assess Your Investment Goals

The first step is to determine your investment goals. Are you investing in precious metals for wealth preservation, profit, or both? JM Bullion offers an extensive range of bullion products, which are ideal for wealth preservation and potential future profits. If your primary interest lies in bullion investments, JM Bullion may be the right fit for you.

Consider Pricing

While prices between reputable precious metal dealers are often similar, there can be differences. JM Bullion is known for competitive pricing on their products. If you're an investor who likes to make frequent purchases, even small price differences can add up over time. Always compare the prices of the same products across different platforms before deciding.

Evaluate the Customer Service

Good customer service can make your investment journey a lot smoother. JM Bullion is renowned for its high-quality customer service. If you value quick responses and knowledgeable assistance, JM Bullion's dedication to customer satisfaction could be a determining factor for you.

Product Diversity

If your interest lies more in a diverse range of bullion products, JM Bullion's extensive product catalog is an attractive feature. From different types of coins to bars and rounds, their selection caters to various investment preferences.

Think About Storage

If you don't have a secure place to store your precious metals or prefer not to keep them at home, you'll need a storage solution. JM Bullion has a partnership with TDS Vaults, offering secure and insured storage options for your precious metals.

Consider the Buying Experience

The overall buying experience includes aspects like website user-friendliness, ease of transaction, and delivery. JM Bullion is praised for its intuitive website and secure checkout process, making it an excellent choice for those who value an effortless buying experience.

In summary, JM Bullion is an excellent choice for investors seeking a diverse range of bullion products, competitive prices, excellent customer service, secure storage, and a seamless buying experience. As always, consider your individual needs and investment goals when making your decision.

Tips for Deciding if APMEX is Best for You

Making the decision about where to invest in precious metals is a highly individualized process, and the choice between dealers should be guided by your specific needs and investment goals. Here are some tips to help determine whether APMEX is the best choice for you:

Understand Your Investment Goals

Are you more interested in diversifying your investment portfolio, preserving wealth, or collecting rare and unique coins? APMEX has a broad range of offerings, including bullion for investors and numismatic and collectible coins for collectors. If you appreciate a wider range of options or have a particular interest in rare and collectible coins, APMEX could be an excellent choice for you.

Consider Pricing

Pricing is a significant factor in choosing a precious metals dealer. APMEX maintains competitive prices, and while slight differences may exist with other dealers, it's essential to weigh pricing alongside other factors like product range, customer service, and additional benefits. Consider the overall value offered by the dealer, not just the product prices.

Evaluate the Customer Service

Customer service plays a vital role in a satisfying and successful investment experience. APMEX is known for its professional and responsive customer service. If reliable customer support ranks high in your priorities, then APMEX could be a great fit for you.

Consider the Additional Perks

APMEX offers several benefits beyond its product offerings. The APMEX Club, a loyalty program, provides benefits like exclusive discounts and early access to new products. If you anticipate making frequent or large purchases, these additional perks could add substantial value to your transactions.

Consider Your Interest in Learning

For novice investors or those who appreciate a learning-centric approach, APMEX's commitment to customer education could be a significant advantage. Their comprehensive educational resources can guide you in making informed decisions and better understanding the precious metals market.

Reflect on Your Storage Needs

APMEX offers secure storage services through its subsidiary, Citadel Global Services. If you are considering substantial investments in precious metals and are concerned about safe storage, the seamless integration of APMEX's selling and Citadel's storage services could be particularly appealing.

Consider Your Buying Experience

A smooth buying experience, easy-to-navigate website, and clear information are all part of APMEX's commitment to customer satisfaction. If these factors are important to you, APMEX might be the right choice.

In conclusion, APMEX could be the ideal precious metals dealer for you if you value a vast product range, competitive pricing, strong customer service, additional benefits like a loyalty program, comprehensive educational resources, secure storage options, and a seamless buying experience. As always, your specific needs and investment goals should guide your decision.

Final Thoughts

Both JM Bullion and APMEX are reputable, trustworthy online dealers in the precious metals industry. They offer diverse product ranges, competitive pricing, and reliable shipping and storage options.

The decision between the two largely depends on your personal investment goals. If you're primarily interested in bullion products and value a straightforward, user-friendly platform, JM Bullion could be the right fit. Conversely, if you're a collector or are interested in a wider array of products and extensive educational resources, APMEX may be more suitable.

Regardless of which dealer you choose, remember that investing in precious metals should be part of a diversified portfolio. Seek the advice of a financial advisor to make informed decisions based on your specific financial circumstances and investment goals.

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Last Updated: December 31, 2023