APMEX Alternatives: Top 7 Competitors for 2024

Written By Colin Kuehn  |  Precious Metals IRA 

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American Precious Metals Exchange (APMEX) has long been a beacon in the world of precious metals investing.

This platform's reputation for excellent service, a wide range of products, and competitive pricing has drawn numerous investors. 

However, as with all platforms, APMEX may not cater to every investor's unique needs and preferences. Therefore, it's crucial to consider alternatives.

This article aims to guide you through seven of the most reputable APMEX competitors, each with their unique strengths and considerations.

Top 7 Alternatives to APMEX

1. Goldco

Goldco Free Gold IRA Kit

Goldco, formerly known as Goldco Direct, is renowned for its focus on customer education and personalized service. They specialize in gold and silver IRAs, helping clients diversify their retirement savings with precious metals.


  • Provides a comprehensive educational resource center for beginners.
  • Excellent customer service and personalized attention.
  • Focus on retirement accounts allows for tax-advantaged investing.


  • Does not offer online purchasing of individual coins or bars.
  • Limited product selection compared to other platforms.

2. Augusta Precious Metals

the Augusta Precious Metals logo

Augusta Precious Metals emphasizes transparency, offering a straightforward pricing model that many investors appreciate. They specialize in gold and silver IRA's and provide a dedicated customer success agent to each client.


  • Straightforward pricing with no hidden fees.
  • High level of customer service with dedicated representatives.
  • Offers a buyback program for selling your precious metals back.


  • No online shopping option for individual products.
  • Limited to gold and silver; does not offer other precious metals like platinum or palladium.

>>Learn more and get free APM investing kit

3. Noble Gold

the Noble Gold logo

Noble Gold stands out with their range of offerings beyond the standard gold and silver. They offer precious metals IRAs but also allow direct purchase of a variety of precious metals, including rare coins and even royal mint collector's sets.


  • Wide range of products, including unique and rare offerings.
  • Provides the option for secure storage for your precious metals.
  • Strong educational resources for investors.


  • Pricing may be higher for some products compared to other platforms.

>>Learn more and get free Noble Gold investing kit

4. American Hartford Gold

American Hartford gold logo

American Hartford Gold is a family-owned business that has quickly earned a strong reputation in the precious metals industry. They offer a price match guarantee and a buyback commitment that reassures many investors.


  • Price match guarantee ensures competitive pricing.
  • Strong customer service reputation with a personalized approach.
  • Provides a buyback commitment.


  • Not as established as some competitors.
  • Limited to gold and silver products.

>>Learn more and get free AHG investing kit

5. RC Bullion

the RC bullion logo

RC Bullion specializes in precious metals IRAs, with a focus on simplifying the process for investors. They provide a streamlined, four-step process for setting up a self-directed IRA.


  • Streamlined process for setting up a precious metals IRA.
  • High level of customer service and individual attention.
  • Provides a variety of precious metals, including platinum and palladium.


  • Limited online shopping options.
  • Lacks the breadth of educational resources that some competitors provide.

>>Learn more and get free RC bullion investing kit

6. JM Bullion

a silver coin from JM bullion

JM Bullion is one of the most well-known APMEX alternatives, offering a vast selection of precious metals products at competitive prices. They cater to both large and small investors.


  • Extensive product range, including a variety of coins, bars, and rounds.
  • Competitive pricing structure.
  • Strong customer service and easy online ordering process.


  • Does not specialize in retirement accounts.
  • Minimum order amount required.

7. SD Bullion

the SD Bullion logo

SD Bullion is another widely recognized name in the precious metals industry. They boast a vast product selection and pride themselves on offering 'the lowest prices', which is a significant attraction for many investors.


  • Extensive product range with a variety of precious metals.
  • Low prices and a price match guarantee.
  • Offers a wealth of educational content for investors.


  • Does not offer a dedicated customer service representative.
  • Minimum purchase amount required.

Deciding Which APMEX Competitor Will Work Best for You

The process of selecting an ideal platform for investing in precious metals is highly individualized. Each investor has unique preferences, financial goals, and risk tolerance levels. Therefore, choosing the right APMEX alternative involves careful consideration of several key factors:

Investment Goals

The first step to deciding on the right precious metals dealer involves clarifying your investment goals. Are you primarily interested in diversifying your portfolio, protecting against inflation, or investing for retirement through a precious metals IRA? Each platform offers unique features that may cater more effectively to different objectives.

Product Variety

The range of products offered by the platform is another vital consideration. Some investors may be interested in gold and silver coins or bullion, while others might prefer diversifying with platinum or palladium. Certain platforms may also offer unique or rare items that might appeal to collectors.


The cost of purchasing precious metals can vary significantly between platforms. It's essential to compare prices, including premiums over the spot price, shipping fees, and any additional charges. Also, consider whether the platform offers a price match guarantee, like American Hartford Gold, which can provide assurance that you're getting the best deal.

Customer Service

Customer service is a critical aspect of any business, and precious metals dealers are no exception. Look for companies that have a reputation for responsive, knowledgeable, and friendly service. Some platforms, like Augusta Precious Metals, offer a dedicated customer success agent, which can provide a more personalized experience.

Educational Resources

If you're new to precious metals investing, the availability of educational resources can be a deciding factor. Look for platforms that provide detailed guides, FAQs, and other resources to help you understand the intricacies of investing in precious metals. For instance, Goldco is known for its comprehensive educational resource center.

Reputation and Reviews

Finally, take time to research the company’s reputation. Read reviews from past customers, check the Better Business Bureau (BBB) ratings, and consider any industry awards or recognitions. A company’s reputation can provide valuable insight into their reliability and the quality of their services.

By carefully considering these factors, you can identify the platform that aligns best with your investment goals and preferences. Remember, precious metals investing is a long-term strategy, so it's important to choose a platform that you feel confident will meet your needs both now and in the future.

Why Goldco Tops Our List

In the realm of precious metals investing, Goldco emerges as our top pick among the alternatives to APMEX. This selection is based on Goldco's specific focus on retirement investing, their commitment to customer service, and their robust educational resources, all of which make them particularly appealing to a broad range of investors.

Specialized Focus on Retirement Investing

Goldco's specialization in precious metals Individual Retirement Accounts (IRAs) positions them uniquely in the market. They understand that many investors turn to precious metals as a method of diversifying their retirement portfolios and protecting their wealth against economic uncertainties.

Goldco provides a comprehensive solution for those looking to include gold and silver in their retirement savings. They not only help investors purchase the right precious metals, but they also guide them through the process of setting up a self-directed IRA, facilitating the entire rollover process from a traditional IRA or 401(k).

Superior Customer Service

Customer service is another area where Goldco shines. From your first point of contact, Goldco assigns a personal account executive to work with you. This representative provides individualized service, helping you understand your options, guiding you through the process, and answering any questions you might have.

This level of personalized service is a significant factor in Goldco's high customer satisfaction ratings. It reassures investors that they will have a reliable point of contact who understands their specific situation and investment goals.

Comprehensive Educational Resources

Goldco also excels in providing educational resources to investors. Their resource center includes detailed guides and articles about investing in precious metals, setting up a gold IRA, and understanding the market dynamics that impact the value of precious metals.

For new investors, this commitment to education can make the process of investing in precious metals less daunting. It allows them to make informed decisions, understand the potential risks and rewards, and ultimately feel more confident in their investment strategy.

In summary, Goldco's specialized focus on precious metals IRAs, their commitment to superior customer service, and their comprehensive educational resources make them a top choice for those looking to diversify their retirement savings with gold and silver. While each investor's needs are unique, we believe that Goldco offers a combination of features and services that will meet or exceed the expectations of most precious metals investors.


While APMEX is a reliable platform for precious metals investing, it's wise to consider alternatives that may align better with your specific needs. Whether you're seeking the most extensive product selection, the lowest prices, the best customer service, or the most advantageous retirement account options, there's an APMEX alternative out there for you.

Remember, diversifying your investment portfolio with precious metals is a long-term strategy. Therefore, choose a platform that you're comfortable with, one that meets your needs, and most importantly, one that you trust.

Last Updated: December 31, 2023